| It’s no secret that, from the perspective of sales, the last year or two have been good for the collision repair industry. We have a trend of growing sales and growing backlogs, though the latter seems to be trending downward, so the focus has really been on operations more than on marketing. That needs to change. With that in mind, today’s guest is Daniel Burkholder, founder of Bodyshop Marketing and former collision operator. Daniel focuses exclusively on digital marketing for collision repairers, so in today’s conversation, we’ll dive into some strategies and tactics to ensure you’re doing what it takes to keep that pipeline full. Enjoy the show!
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